"The need to be right all the time is the biggest bar to new ideas."
"The purpose of science is not to analyze or describe but to make useful
models of the world. A model is useful if it allows us to get use out of
"Sometimes the situation is only a problem because it is looked at in
a certain way. Looked at in another way, the right course of action may
be so obvious that the problem no longer exists."
"To be successful you have to be lucky, or a little mad, or very talented,
or find yourself in a rapid growth field."
"Unhappiness is best defined as the difference between our talents and
"We need creativity in order to break free from the temporary structures
that have been set up by a particular sequence of experience."
"A memory is what is left when something happens and does not completely
"An expert is someone who has succeeded in making decisions and judgements
simpler through knowing what to pay attention to and what to ignore."
"An idea that is developed and put into action is more important than
an idea that exists only as an idea."
"Creativity involves breaking out of established patterns in order to
look at things in a different way."
"Creativity is a great motivator because it makes people interested
in what they are doing. Creativity gives hope that there can be a worthwhile
idea. Creativity gives the possibility of some sort of achievement to everyone.
Creativity makes life more fun and more interesting."
"Dealing with complexity is an inefficient and unnecessary waste of
time, attention and mental energy. There is never any justification for
things being complex when they could be simple."
"Many highly intelligent people are poor thinkers. Many people of average
intelligence are skilled thinkers. The power of a car is separate from
the way the car is driven."
"Most executives, many scientists, and almost all business school graduates
believe that if you analyze data, this will give you new ideas. Unfortunately,
this belief is totally wrong. The mind can only see what it is prepared
"Most of the mistakes in thinking are inadequacies of perception rather
than mistakes of logic."
"One very important aspect of motivation is the willingness to stop
and to look at things that no one else has bothered to look at. This simple
process of focusing on things that are normally taken for granted is a
powerful source of creativity."
"Opportunity ideas do not lie around waiting to be discovered. Such
ideas need to be produced."
"Humour is by far the most significant activity of the human brain."
"If you wait for opportunities to occur, you will be one of the crowd."
"In a sense, words are encyclopedias of ignorance because they freeze
perceptions at one moment in history and then insist we continue to use
these frozen perceptions when we should be doing better."
"In the future, instead of striving to be right at a high cost, it will
be more appropriate to be flexible and plural at a lower cost. If you cannot
accurately predict the future then you must flexibly be prepared to deal
with various possible futures."
"It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them."
Written by Famous Author : Edward de Bono
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